Author Talk: The Ends Game by Marco Bertini and Oded Koenigsberg Online
MIT Press Live! presents an author talk with Marco Bertini and Oded Koenigsberg, authors of The Ends Game
In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (products and services), they adopt innovative revenue models to pursue the “ends” (actual outcomes).
Bertini and Koenigsberg explain that advances in technology have made it possible for firms to collect “impact data” that tells them when and how customers use their products and how those products perform, and that firms can draw on this data to turn products into seamless services.
This event is not hosted by the SJR State Library. We are sharing news of this free event because it is related to the curriculum offered at the College and, therefore, may be of interest to our students, faculty, and staff.
- Tuesday, November 10, 2020
- 12:30pm - 1:30pm
- Time Zone:
- Eastern Time - US & Canada (change)
- This is an online event. Event URL: https://www.eventbrite.com/e/author-talk-the-ends-game-by-marco-bertini-and-oded-koenigsberg-tickets-123066034823